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Visexecutaries *
* Visexecutaries = Visionary Executives
EPICPCS Executive Team Leadership Retreat
August 24 - 27, 2006
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Who will succeed and who will fail?
Join us, as we follow their journey!
"Anne Thornley-Brown, President of Toronto based Exercutive Oasis International, facilitated the retreat. Anne took us through a series of exercises. The biggest was a simulation loosely based on the TV show "The Apprentice". The retreat went well. Anne provided useful techniques and was enthusiastic and informative. The Leadership Team enjoyed themselves and learned so much about the value by each participant from our Leadership Team."
Bob Boaldin,
Founder/CEO
EPICPCS
Elkhart, Kansas
Anne Thornley-Brown, President, Executive Oasis International, travels to Elkhart, Kansas to facilitate Visexecutaries, an Apprentice Team Building simulation, for EPICPCS. EPICPCS has a reputation for innovation and a solid track record in the wireless communications industry. The company had recently undergone a re-organization and wanted to sharpen its teamwork skills and fine-tune its marketing strategy.
The executives were divided into 2 teams. They selected the names Communivashon (Becky Scott - team leader, Trent Boaldin, Mike Wiegers) and EPIC Wireless Communications (Troy Barnett - team leader, Tammy Hardy, Dian Boaldin, Bob Boaldin). Communivashon was assigned to the EPICPCS store in Guymon, Oklahoma. EPIC Wireless Communications is asked to focus their marketing and sales efforts on the Liberal, Kansas store.
Get a sneak preview of what we can do for YOUR executive retreat.
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Visexecutaries: The TV Series
EPICPCS
As a momento for the organization, we videotaped the session and edited it to create a customized Apprentice TV show. It is not available for public distribution but we have summarized the episodes. We can do something similar for your organization and make the footage available on DVD and for your intranet.
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Episode 1: Project Assignment
Anne Thornley-Brown assigns Communivashon to the Guymon, Oklahoma store and Epic Wireless Communications to the Liberal store. The project has two parts. The marketing and sales tasks involves selecting a target market, designing a customized service, package or product offering to meet their needs, designing and executing a marketing strategy, creating a buzz to draw traffic to the store, and boosting sales above last year's results for the same Saturday. The fundraising task involves providing and selling a lunch to raise money for a community cause. In Guymon, it's for the Guymon Lions Club Save the Train initiative. In Liberal, the challenge is to raise funds to help Miguel Giner with his medical expenses and for the Stepping Stones Shelter. The assignment takes both teams by surprise. Once the teams get over their shock at the scope of the project and short timeframe involved, they roll up their sleeves and get to work.
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Episode 2: Project Planning
Communivashon and Epic Wireless Communications scramble to pull together a marketing strategy and meet pressing deadlines for advertising. Anne reminds both teams to focus on strategy before tactics and logistics Epic Wireless Communications quickly finds that an alliance partner may not deliver what was promised. Communivashon has strong alliance partnerships but finds that some resources are not available due to the number of events taking place in Guymon on Saturday. Both teams feel the pressure of having to produce results within a tight timeframe. The need for back up plans and to "ride herd" becomes apparent. Team members Bob and Dian Boaldin come to the rescue by donating meat from their own company. They work well into the night making 300 beef patties. Troy meets with an alliance partner to determine what support they will be able to offer. Thunder and lightening that night threaten to rain out both events.
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Episode 3: Project Execution
In Guymon, Trent Boaldin continues to do radio interviews and promote the event with a sandwich board as he did the previoius day. Mike and Becky mingle with customers. A remote broadcast by one of the local radio stations generates a lot of entushiasm for the event. In Liberal, Tammy and Troy are pleased with the front page banner and announcement they drafted for the Southwest Daily Times. Early in the morning, Tammy does the garage sales circuit and gives out flyers at local businesses. Radio call-ins in Spanish and English eventually pay off and potential customers pour into the store. Both teams are able to move product and raise money for charity. When Anne arrives in Liberal, the store is so busy that the team is unavailable for a group shot. When she leaves for Guymon, Bob tells her to tell Communivashon that they may as well pack things up and head home. He is confident that they have given Communivashon a sound beating. Clearly both events have been successful and they appear to be neck and neck when the lunch is finished. Customers continue to pour into the Liberal store. One young Hispanic man makes it just before closing. He has been listening to the radio call-ins in English and Spanish all day. He got off work and headed straight to the store to purchase the package and handset that was promoted. Will this sale be enough to put Epic Wireless Communications ahead. The teams debrief and put the finishing touches on their boardroom presentations. They anxiously await the sales results at closing. They will meet Anne in the boardroom the next day where nobody will be fired but a winning team will be selected.
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Episode 4: The Boardroom
Communivashon and Epic Wireless Communications square off in the boardroom. Depite the many obstacles they faced, the team with a very specific target market and laser beam focused marketing strategy comes out on top.
This episode will give you a clear picture of the tools that we use in the Visexecutaries: Apprentice Team Building simulation and how they are used to pull together marketing, sales and business strategies
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Credits
EPICPCS Retreat Agenda
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Day 1 - AM
It was Supposed to Work: Lessons from the School of Hard Knocks
- Shifting Sands: Turbulence and Other Changes in the Corporate Landscape
- Why Some Traditional Business Paradigms are no Longer Helpful
Desert Survival Mini-Simulation:
- A Survivor Style team simulation to familiarize Team with the Visexecutaries Toolkit
Debriefing
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Day 1 - PM
Project Assignment
- Marketing Task - Design and execute a marketing and sales strategy to boost sales at the assigned store over last year's results
- Philanthropic Task - Form an alliance with community organizations to raise funds for a local charity or worthwhile cause
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Trent Boaldin, EPICPCS President with Communivashon's
Sandwich Board
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Day 2
Driving Range Challenge
Golf Cart Relay and Scavenger Hunt
Project Planning and Logistics
Execution of Marketing Strategy
Day 3
Execution of Marketing Strategy
Promotional Event and Fundraising Lunch
Debriefing Preparation
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Day 4
The Boardroom (Debriefing)
Prize Table
Executive Think Tank:
- Facilitated Application Exercises to Brainstorm and Fine-tune Marketing Strategy
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To discuss your requirements and how you can bring Visexecutaries to your organization, please contact us via e-mail or submit the Booking Request Form that you can access through the Book Services tabs and links.
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